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Applying soft power: the Brazilian and British perspectives (WP1232)

Applying soft power: the Brazilian and British perspectives (WP1232)
Tuesday 12 - Wednesday 13 March, 2013
São Paulo, Brazil

São Paulo

Event no.

In association with the Foreign and Commonwealth Office, Brazil

The 6th roundtable meeting in our public diplomacy series brought together around 40 public diplomacy practitioners including senior leaders, academics, business, media and other communications specialists for an expert exchange on soft power application.

The meeting considered:

  • how to move from soft power theory to practical application
  • ways in which to maximise and evaluate the impact of soft power assets
  • future collaboration through the development of soft power networks

Participants shared ambitions, challenges and opportunities and looked for ways in which to enhance future co-operation. Participants were mainly from the UK and Brazil but also drew on expertise from some selected countries.

Further information

Can Britain Claim Greater ‘Soft Power’ Thanks to Iron Maiden? – Huffington post article by Mark Hillary

Soft power focus takes us to Brazil

Julia Purcell, Programme Director, Wilton Park speaks about the conference we have been invited to run in São Paulo.


Images from the conference


Programme Director: Julia Purcell

Biography and other events