The changing role of sport in society is marked by a rise in the professionalisation, commodification and globalisation of sporting events. The sports industry continues to grow, employing millions around the world and providing billions of dollars of revenue into the economy. Many countries are furthering their use of sports diplomacy to build bridges and promote peace and prosperity. Furthermore, many are beginning to assess the role of sports diplomacy in addressing development and human rights challenges in their countries, regions and globally.
This event, which will include a keynote address by Sir Hugh Robertson, Chairman of the British Olympic Association, will bring together governments engaged in sports diplomacy, international organisations and civil society groups in the sport for development sphere, as well as developing country representatives in order to increase an understanding of: how these groups can collaborate on sports diplomacy; how to address the issues of trust in international organisations overseeing the industry; and the role of the soft power of sports to further diplomacy and improve foreign relations.