Global and Domestic Governance

What should public diplomacy seek to achieve? Does it do so? How do the approaches of different states vary? What are the best ways of engaging the media and influencing public opinion? How best to tackle negative country images e.g. in the Islamic world? What opportunities are presented to new technology? How is public diplomicy best evaluated? What are the best strategies for the future?

Download the conference programme
(PDF 117Kb approx) - published 14/03/2006

Download the report of this conference
(PDF 118Kb approx) - published 14/03/2006