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The future of public diplomacy [WP842]

This conference discussed the following points:

  • What are the best public diplomacy strategies for the future?
  •  What should public diplomacy seek to achieve?
  •  How and why do the approaches of different states vary?
  • What works and what doesn’t?
  • What are the most effective ways of engaging the media and influencing public opinion?
  • Is it best to focus on ways of achieving change in behaviour? How is it best evaluated?
  • What opportunities are presented by new technology?

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