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Public diplomacy: key challenges and priorities [WP06/21]

Public diplomacy: key challenges and priorities [WP06/21]
Friday 10 - Sunday 12 March, 2006
Wiston House

Wilton Park
West Sussex
BN44 3DZ
+44 (0) 1903 815 020

For more information see Your stay at Wilton Park

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Event no.

This conference discussed the following points:

  • What is public diplomacy?
  • What should public diplomacy seek to achieve?
  • Does it do so?
  • How do the approaches of different governments vary?
  • What are the best ways of engaging the media and influencing public opinion?
  • How important are two-way relationships in public diplomacy?
  • How best to tackle negative country images e.g. in the Islamic world? What opportunities are presented by new technology?
  • How is public diplomacy best evaluated?
  • What are the best strategies for the future?


Programme Director: Julia Purcell

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