The future of public diplomacy [WP842]

This conference discussed the following points:

• What are the best public diplomacy strategies for the future?
•  What should public diplomacy seek to achieve?
•  How and why do the approaches of different states vary?
• What works and what doesn’t?
• What are the most effective ways of engaging the media and influencing public opinion?
• Is it best to focus on ways of achieving change in behaviour? How is it best evaluated?
• What opportunities are presented by new technology?