Public diplomacy: meeting new challenges [WP902]

This conference discussed the following points:

• What is the role of public diplomacy in the delivery of international objectives?
•  Is there scope for more intergovernmental collaboration?
• Do governments understand their audiences and how best to reach them?
• In what ways can practitioners take advantage of new technology?
• What can be learnt from non-governmental actors?
• How to ensure sharing of best practice?