David Adam

David Adam is an economic development, soft power and cultural relations specialist with over 20 years’ experience, having worked in UK government and advised at leadership level in global cities such as London, Moscow, Nanjing, and Chengdu.

He has expertise in brand strategy, investment and visitor economy, cultural exchange and cultural strategy for cities. He is an Associate with BOP Consulting (an international consultancy specialising in culture and creative economy) and the World Cities Culture Forum, and an Adjunct Professor at the University of Southern California – teaching courses on communication, persuasion and brand partnerships.

David is an experienced facilitator, moderator and chair and has over 15 years’ experience in delivering keynote speeches and writing trend reports for global audiences on city economy, brand, culture development, major events, place-making and liveability.