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Public diplomacy: key challenges and priorities [WP06/21]

This conference discussed the following points:

  • What is public diplomacy?
  • What should public diplomacy seek to achieve?
  • Does it do so?
  • How do the approaches of different governments vary?
  • What are the best ways of engaging the media and influencing public opinion?
  • How important are two-way relationships in public diplomacy?
  • How best to tackle negative country images e.g. in the Islamic world? What opportunities are presented by new technology?
  • How is public diplomacy best evaluated?
  • What are the best strategies for the future?

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