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Soft power (WP1300)

We ask what soft power means to ordinary citizens in the modern world and if it is something that a state can get involved with or is it best left alone by politicians. We also ask what America thinks of itself when it comes to soft power.

Contributors are:

Zhu Ying, Professor and Chair, Department of Media Culture, The City University of New York, College of Staten Island, New York

Katherine Brown, Executive Director, United States Advisory Commission on Public Diplomacy, US Department of State, Washington DC

Jennyfer Salvo Cofman, Director, Smartlanding, Santiago

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